The animating impulse for the literary magazine When Three Sevens Clash  was to celebrate the legendary Zimbabwean musician Thomas Mapfumo. Along the way, perhaps realising that no man is bigger than his clan, it became another beast, encompassing Zimbabwe.   Featuring non fiction, photography, and comic art, the project drew several generations of artists. The oldest, the University of Kent-educated Zimbabwean poet and  retired university lecturer Musaemura Zimunya,  was born in 1949, while the youngest, the Zimbabwean doctoral student at Oxford Rutendo Chabikwa, was born in 1994.  Contributors include the novelist Brian Chikwava, winner of the Caine Prize winner in 2004 and author of Harare North; acclaimed Durban photographer and Afrapix photographic collective member, Rafs Mayet; Zimbabwe’s foremost political cartoonist, Tony Namate; Zimbabwean writer, Farai Mudzingwa, whose debut novel, Avenues By Train, is coming out in September 2023; Stanford University doctoral candidate, teacher and writer, Geraldine Mukumbi; Cape Town-based journalist, DJ, and record collector, Atiyyah Khan; Bulawayo-based photojournalist, Kb Mpofu; Harare-based journalist and editor, Tawanda Mudzonga; Bulawayo-based journalist and writer, Marko Phiri; American historian, Brooks Marmon; and  Russian-born South African illustrator, Anastaysa Eliseeva.